Amazon needs to definitively make the case that it can produce giant prestige shows, and with this series, it’s courting the additional danger of amending and elaborating on the canon of a beloved storyteller. The service, which allows third-party merchants to offer Prime benefits like free shipping and returns on their own apps, was initially only available to those merchants who were already using Fulfillment by Amazon (FBA) to handle their shipping and logistics.Because of Bezos’s immense wealth, The Rings of Power is actually less of a financial risk than it is a reputational one. Earlier this year, the company expanded its Buy with Prime service to U.S.-based merchants. Today’s announcement indicates that Amazon is looking to expand its reach beyond its online marketplace by engaging with users in new ways. Products will ship to you like any other purchase from Amazon, and you can track and manage orders via the Amazon app.Īmazon notes that most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, but it wants to start offering users the option to buy physical products, which is why it’s launching the new offering. Once you select the “buy” button, you can check out using your linked Amazon account without leaving the game.

“You’ll see the familiar product details, images, availability, Prime eligibility, price, and estimated delivery date as you would in Amazon stores.” “After seamlessly linking your Amazon account to Peridot, you can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and throw pillows featuring artwork of magical creatures from the game,” the company wrote in a blog post.

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